I’m in the process of reading “ Experience the message” by Max Lenderman. Quoting from the book “Today the average consumer is exposed to 3000 to 4000 marketing messages (…)” … per day. That is “wow” … how did it come to that? Do you agree? Are we in Europe also bombarded to that degree?
But most of all, how do you break through the clutter, and still stand out?
After some offline time, I decided to pick up the thread of the blog. Still some work in progress on getting it all integrated in a decent way.
Value Based Marketing for Bottom Line Success: 5 Steps to Creating Customer Value (Nicholas, Debonis, Balinski, Allen)
Marketers get too caught up in selling features and competing on price. Because, when all is said and done, customers buy and and will pay well for value. To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness. Why? Because the value provided serves customers best interests. Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Deliver
marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what’s in their best interest.
Only the Paranoid Survive (Andrew Grove)
Ever heard of ‘strategic inflection points’? If not, catch up and read this book. It’s about recognizing, overcoming and even profiting from the inevitable groundshifts in commercial life that, by changing the fundamentals of the business environment, shake established enterprises to the core and raise newcomers to power and wealth.
Andy Grove wrote two masterpieces, this one (Only the Paranoid survive) and High Output Management. Andy is the person that turned Intel around from a memory company to the biggest chip company in the world. You should pay attention to that, and read his work.
Sony’s lawyers picking on a lone blogger (kottke.org), while not pursuing big newssites for the same scoop. Read the full article on RedHerring.
Here is Kottke’s own story on it.
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