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“Everything we hear is an opinion,
not a fact.
Everything we see is a perspective,
not the truth.”

Marcus Aurelius

If you have a startup, how can you hire your A-team?

If you have a startup, how can you hire your A-team?

One of the things that is important to grow your startup and scale-up is the team composition. Investors tend to look at the team behind the startup, and prefer well-balanced teams. Especially the core team needs to have what we call “complementary skills” – you can’t all be the CEO or the head of tech or the finance wizard.

Venture Capital, the Secret Service and the military

Venture Capital, the Secret Service and the military

What do spies, soldiers and venture capital have to do with each other, you might ask? Well, even spies need innovative new ways of working and spying. Not to mention that the whole security and protection market is also moving online. Servers and sensitive data need to be protected … or hacked. New wearable technologies need to be developed to support agents and soldiers in the field.

So you’re looking to fund your startup?

So you’re looking to fund your startup?

Congratulations, and realise: you are not alone. The startup scene is still growing across Europe and is a focal point of governments, private companies and the EU. On the bright side, this means that there is money available from both private and public sources to...

Digital everywhere… but in the end, it’s still marketing.

Digital everywhere… but in the end, it’s still marketing.

“It's not about doing ‘Digital marketing’. It's about marketing effectively in a digital world” - Diageo’s CEO Ivan Menezes. This post about Digital transformation on marketoonist really resonated with me. With the coming of the internet and online marketing came a...