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RECOMMENDED READING
Below are some of the books that we recommended for catching up on startups, innovation and marketing.
Reading: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
When you think of Netscape, those of us old enough to remember the browser, thinks of Marc Andreessen. But at Netscape (and Opsware), he was joined by Ben Horowitz. Together they founded venture capital company Andreessen Horowitz. This book is a compilation of the...
Reading: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist is a great read by Brad Feld and Jason Mendelson Brad Feld is the founder of Techstars, a well recognized name in the startup world. Written in 2012, it is one of those books that...
Reading: Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising (Ryan Holiday) Ryan Holiday has written a number of interesting books on diverse topics such as the ego and PR. In Growth Hacker Marketing he gives a non-technical view on the subject....
Reading: Radical Marketing : From Harvard to…
Radical Marketing (Sam Hill, Glenn Rifkin) Radical marketing is a new way of looking at brands and marketing. Building and sustaining great brands has re-emerged as a crucial issue for companies both large and small. From the Amazon page: "In this fresh, provocative...
Reading: The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell) Gladwell describes three separate agents of change: the Law of the Few, the Stickiness Factor and the Power of Context. Each of these has extraordinary power to move the Tipping Point....
Reading: How to Think
How to Think (Stephen Reid) In a fast and complex world, we can’t work any harder so we have to work smarter. The ability to think clearly, quickly and creatively is crucial, yet many of us don’t realise how limited our thinking is. Intriguing book on how to ‘think’...
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