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RECOMMENDED READING
Below are some of the books that we recommended for catching up on startups, innovation and marketing.
Reading: Value Based Marketing for Bottom Line Success: 5 Steps to Creating Customer Value
Value Based Marketing for Bottom Line Success: 5 Steps to Creating Customer Value (Nicholas, Debonis, Balinski, Allen) Marketers get too caught up in selling features and competing on price. Because, when all is said and done, customers buy and and will pay well for...
Reading: Only the Paranoid Survive
Only the Paranoid Survive (Andrew Grove) Ever heard of ‘strategic inflection points’? If not, catch up and read this book. It's about recognizing, overcoming and even profiting from the inevitable groundshifts in commercial life that, by changing the fundamentals of...
Reading: Advanced Brand Management
Advanced Brand Management (Paul Temporal) If you’re into branding, read this book. It reveals the sophisticated branding techniques implemented by some of the world’s leading companies. It covers up-to-date strategies such as brand stretching and brand architecture....
Reading: The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything (Frederick A. Crawford, Ryan Mathews) "Figure out what you do best and don't dwell on the rest." Some mistakes in business are obvious. One that may not be so apparent is "the mistake...
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