Value Based Marketing for Bottom Line Success: 5 Steps to Creating Customer Value (Nicholas, Debonis, Balinski, Allen)
Marketers get too caught up in selling features and competing on price. Because, when all is said and done, customers buy and and will pay well for value. To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness. Why? Because the value provided serves customers best interests. Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Deliver
marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what’s in their best interest.