One of the Belgian online “media centrals” recently presented a new concept of theirs at one of our IDM meetings: dayparting. It’s kind of a prime-time concept for online advertising. Whereas before you just bought X number of banner impressions, you now buy specific timeslots online (just like for TV and radio advertising). They have split the working day into 5 “advertising time slots”, each corresponding to specific social behaviors. Read my full article about it on the Toink site.
Marketing minds unite! I’ve joined the Toink team as a guest editor. Toink is a site for ‘ independently bouncing marketing thoughts’. If you want to read my marketing thoughts there, go and have a look. Just make sure to find your way back here. 😉