Two interesting articles in the Smart Business Strategies (SBS) this month.
One about getting Belgium to the 10% online ad spend level by 2010. The IAB (Internet Advertising Bureau) in Belgium has recently launched a campaign to get the online ad spend up to 10% by 2010. Good job from Alain Heureux, but … only 10?
Another article a bit further on talks about the declining impact of commercials, namely TV-commercials. SBS quotes research from the UK that more and more consumers try to avoid commercials, namely television commercials. Other research indicates that 65% of americans males use their digital tv recoders specifically to zap through ads.
Isn’t it time someone woke up and smelled the coffee?