by Johnny | Aug 27, 2007 | Lifehacks, Thoughts
Not that you ever should have trusted a horoscope to begin with, but after seeing this movie everyone should think twice.
This is one episode of a series by Derren Brown about how people get tricked. The techniques used in the move are called cold reading and the Forer effect.
by Johnny | Aug 24, 2007 | Marketing, Technology
For all those (other) Halo fans out there, here is an insight on how Bungie Studios is working on the testing of Halo 3. Well worth a read.
We have come a long way. I wonder if they ever did game testing like this on PacMan?
by Johnny | Aug 23, 2007 | Marketing
Apparently, there are (only?) 12 kinds of ads in the world.
That is, according to Donald Gunn, once a creative director for the advertising agency Leo Burnett.
An excerpt from the article in Slate:
“Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he decided to inject some analytical rigor into the process: He took a yearlong sabbatical, studied the best TV ads he could find, and looked for elemental patterns.
After much research, Gunn determined that nearly all good ads fall into one of 12 categories—or “master formats,” in his words. At last year’s Clio Awards, I saw Gunn give a lecture about these formats (using ads mostly from the ’70s and ’80s as examples), and I was fascinated by his theory. I soon found myself categorizing every ad I saw on TV. It was a revelation: The curtain had been pulled back on all those sly sales tactics at the heart of persuasive advertising.”
by Johnny | Aug 23, 2007 | Business, Marketing, Technology, Thoughts
Everybody puts their pictures online. Picasa, flickr, you just name them. But what if your friend puts a picture with YOU on it online? Cue the IDPS (IDentity Protection System), a sticker you wear that “tells” a camera taking a snapshot of you to blur out your face.
(Found at the YaHoo Design week.)
If it works, this may be a good thing, because at the other side of the spectrum, there is Polar Rose, a browser plugin that lets you discover who is in any public photo. They’re in beta right now, but just imagine someone having a picture of you, and then using Polar Rose to find pictures of you all over the internet (even the ones you don’t know of, and/or don’t want others to know about).
by Johnny | Aug 1, 2007 | Marketing
Over at Zen Habits is a post of 75 things that brighten your day.
Some of my favourites:
1. Listening to good music in the car.
2. Taking a long, relaxing shower.
3. A good novel.
3. Walking on the beach.
4. Being lazy on a Sunday.
5. Getting a massage.
6. Taking a hot bath.
7. The feeling after a good workout.
8. A clean desk (not gonna happen).
9. A fresh snow (I want to go ski now!).
10. watching the ocean.
Thanks for pointing it out, Bnox. And what are YOUR top simple pleasures?