I’m in the process of reading “ Experience the message” by Max Lenderman. Quoting from the book “Today the average consumer is exposed to 3000 to 4000 marketing messages (…)” … per day. That is “wow” … how did it come to that? Do you agree? Are we in Europe also bombarded to that degree?
But most of all, how do you break through the clutter, and still stand out?