I just had to share this one:

“Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell. Because after all, eggs won’t stand up by themselves, they roll too easily, are too easily broken, require special packaging, look alike, are difficult to open, won’t stack on the shelf.” An interesting quote from Robert Pliskin…. Bottom line: don’t always believe all the market research. Sometimes, you’re better of going with your gut feeling.