I came across the concept of the McDonalds “grab and go” Zone on Marketing Online. For all its simplicity and the fact that it must exist somewhere already, this is an ideal way for McD to cater towards singles.
Business Week had the whole story here. It is their first major make-over in about 30 years, but integrating the grab&go zone is what really made me think they did their homework on this one. It will feature tall counters with barstools for customers who eat alone, and it comes complete with plasma TVs to entertain them with news and weather reports.
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