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Reading: Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising  (Ryan Holiday) Ryan Holiday has written a number of interesting books on diverse topics such as the ego and PR. In Growth Hacker Marketing he gives a non-technical…
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Reading: Radical Marketing : From Harvard to...

Radical Marketing  (Sam Hill, Glenn Rifkin) Radical marketing is a new way of looking at brands and marketing. Building and sustaining great brands has re-emerged as a crucial issue for companies both large and small. From the Amazon page:…