AESIRIS

In an earlier post, I talked abouth the power of context. Over at Presentation Zen, there's a great article about the power of visualization. Something to keep in mind next time you create a powerpoint slide full of text.

I have just finished reading "Swoosh. The unauthorizes story of Nike and the men who played there". Even though it was a business book, it read like a novel, telling the story of Phil Knight and the men who worked with him to make Nike a billion dollar company.What...

An international survey predicts that experiential marketing is "set to become major growth area in next five years" as senior marketers shift an increasing proportion of their marketing budgets towards it. From the survey, it becomes clear that marketing budget...

MTV and Google have surely seen the success of YouTube, and how more and more artists are using that as a platform to get "online airplay".Google will start showing content from MTV on its websites, complemented with video-ads of course (hey, money's got to be made...

FastCompany article about Malcolm Gladwell, the author of "The tipping point" and "Blink".The part of "momentary autism" is worth a read. How often do most of us not make decisions in the blink of an eye, based on all of our prejudices? Sometimes right ones, sometimes...

Who hasn't seen these?

I came across the concept of the McDonalds "grab and go" Zone on Marketing Online. For all its simplicity and the fact that it must exist somewhere already, this is an ideal way for McD to cater towards singles.Business Week had the whole story here. It is their first...

I have been using the Lazer Granville the last weeks when driving the motorcycle, and still very happy with it. No discomfort from wearing it, not even with sunglasses. I'm just a bit scared that I'll rip off the plastic part on the top cooling fin when closing it.On...

Design Observer had an article a little while ago about the power of context. One example given was about the use of bland typeface. Customers thought of it as 'too bland for our new logo', until they were told that this is actually the typeface used for Chanel …...

Seth Godin blogged about marketeers and Money. his First and Second Rule struck a chord with me:First rule: great product development and marketing almost always comes from organizations that don't have enough money. Having less money keeps you from trying to buy your...