Reading: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist is a great read by Brad Feld and Jason Mendelson Brad Feld is the founder of Techstars, a well recognized name in the startup world. Written in 2012, it is one of those books that...
Reading: Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Ryan Holiday has written a number of interesting books on diverse topics such as the ego and PR. In Growth Hacker Marketing he gives a non-technical view on the subject. It’s quite a good intro, doesn’t go too much into actual details or hands-on examples, so may not be too interesting for those with a deep understanding of growth hack. For the others: read on…
If you want to read the speed summary, head over to brand genetics.
Reading: Radical Marketing : From Harvard to…
Radical Marketing (Sam Hill, Glenn Rifkin)
Radical marketing is a new way of looking at brands and marketing. Building and sustaining great brands has re-emerged as a crucial issue for companies both large and small.
From the Amazon page: “In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge as industry leaders. What do these organizations have in common? Each is in tune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture–growth and expansion–rather than short-term profits. And, despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.”
Today we’d call this growth hacking…
Reading: The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
Gladwell describes three separate agents of change: the Law of the Few, the Stickiness Factor and the Power of Context. Each of these has extraordinary power to move the Tipping Point. In the Law of the Few, Gladwell shows how “Connectors” (those who are highly influential across communities) can literally drive the adoption of specific trends. Word of mouth epidemics are the work of connectors. The Stickiness Factor overturns some of the commonly held concepts of communication. How to make messages “sticky” is important in a cluttered media environment. As the author describes, there is a simple way to package information, that under the right circumstances can make it irresistible. Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur. This is the Power of Context.
“This book should become required reading for marketing professionals. While an interesting read from a social studies perspective, The Tipping Point reveals how big-time marketing campaigns can be a lot less important than more creative word-of-mouth and viral marketing techniques.” – Excerpt from an Amazon review.
Reading: How to Think
How to Think (Stephen Reid)
In a fast and complex world, we can’t work any harder so we have to work smarter. The ability to think clearly, quickly and creatively is crucial, yet many of us don’t realise how limited our thinking is. Intriguing book on how to ‘think’ better …
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