Personal brand and personal brain

Personal brand and personal brain

You are what you tweet. How to work on your personal brand online, throught Fast Company. Using social networking to build your professional brand. I’m not sure if I’d follow the advice to “find five new people to follow or connect with every day”. That’s 1825 people a year, or 18250 over 10 years… that’s a lot of people to interact with…

http://www.fastcompany.com/1805231/u-r-what-u-tweet-5-steps-to-a-better-personal-brand

 

“Personal Brain” from The Brain company. Read good things about it. Trying it out, not seeing the benefits of it (yet).

http://www.thebrain.com/products/personalbrain/

Steve Jobs on marketing & identifying your core values

Steve Jobs on marketing & identifying your core values

Next to the products, Steve Jobs also drove the marketing of Apple relentlessly forward.

Click here to read the article and see the presentation on how he talks about getting the company back on message, after he took the helm of the company again.

Once you’re done with that, check out Guy Kawasaki’s post on things he learned from Steve Jobs. It’s an interesting and thought provoking read. I especially like the first two: expert are clueless, and customers cannot tell you what they need.

 

One more argument against multitasking

One more argument against multitasking

We may think we multitask, but in reality we switch-task, and it’s not doing us any good, according to an article at HBR.

 

  • The author of the article stopped multitasking, and discovered six things:
  • First, it was delightful.
  • Second, he made significant progress on challenging projects.
  • Third, his stress dropped dramatically.
  • Fourth, he lost all patience for things he felt were not a good use of his time.
  • Fifth, he had tremendous patience for things he felt were useful and enjoyable.
  • Sixth, there was no downside.

 

Frustrated office work at his desk — Image by © Blue Jean Images/Corbis