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I came across the concept of the McDonalds "grab and go" Zone on Marketing Online. For all its simplicity and the fact that it must exist somewhere already, this is an ideal way for McD to cater towards singles.Business Week had the whole story here. It is their first...

I have been using the Lazer Granville the last weeks when driving the motorcycle, and still very happy with it. No discomfort from wearing it, not even with sunglasses. I'm just a bit scared that I'll rip off the plastic part on the top cooling fin when closing it.On...

Design Observer had an article a little while ago about the power of context. One example given was about the use of bland typeface. Customers thought of it as 'too bland for our new logo', until they were told that this is actually the typeface used for Chanel …...

Seth Godin blogged about marketeers and Money. his First and Second Rule struck a chord with me:First rule: great product development and marketing almost always comes from organizations that don't have enough money. Having less money keeps you from trying to buy your...

I'm testing the Lazer Granville helmet on my Yamaha Fazer. Great helmet, so far. I have always been happy with the Shoei helmet I got, and never really ditched that one for the Lazer Revolution. The nice thing about the Revolution, and the main reason I use it when...

Or how to make creative use of even ... a barcode.