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Welcome to our blog, your resource for thoughts and insights on startups, scale-ups and innovation. 

The Power of Visualization

In an earlier post, I talked abouth the power of context. Over at Presentation Zen, there's a great article about the power of visualization. Something to keep in mind next time you create a powerpoint slide full of text.

Swoosh! Who do you turn to when times get tough?

I have just finished reading "Swoosh. The unauthorizes story of Nike and the men who played there". Even though it was a business book, it read like a novel, telling the story of Phil Knight and the men who worked with him to make Nike a billion dollar company.What...

Experiential marketing — It’s growing

An international survey predicts that experiential marketing is "set to become major growth area in next five years" as senior marketers shift an increasing proportion of their marketing budgets towards it. From the survey, it becomes clear that marketing budget...

MTGoogle or GoogleTV?

MTV and Google have surely seen the success of YouTube, and how more and more artists are using that as a platform to get "online airplay".Google will start showing content from MTV on its websites, complemented with video-ads of course (hey, money's got to be made...

Blink!

FastCompany article about Malcolm Gladwell, the author of "The tipping point" and "Blink".The part of "momentary autism" is worth a read. How often do most of us not make decisions in the blink of an eye, based on all of our prejudices? Sometimes right ones, sometimes...