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Welcome to our blog, your resource for thoughts and insights on startups, scale-ups and innovation. 

Benelux Event Awards: and the winner is

The Benelux Event Awards (BEA) are given to the best campaigns by a jury of event marketing professionals. I was lucky enough to sit in that jury, where we judged over 30 cases to end up with the below list. We looked for events that had that something extra, that...

Don’t watch this trailer

OK, do go and watch it then right here and click on the video. Great idea to incorporate a trailer in a "blog". Found through Brandactivation.

Try and avoid this in 2007

The 101 dumbest moments in business, here on the Business 2.0 site. And for the marking folks, the dumbest marketing ideas from 2006 are right here (you'll need to click through all 28 of them).The full list can be found here.

Is traditional advertising losing its grip?

Is traditional advertising losing its grip? This article on MarketingProfs Daily Fix triggered the question again...I have long ago become immune to most forms of advertising (I think ... let's not start about the subliminal influence). I don't recall the last time I...

Benelux Event Awards

I spent the past two days in the presence of a number of other event managers judging the cases for the BEA (Benelux Event Awards). It's aways amazing to see what agencies can do if they and their customer get into the right level of creativity, be it with big or...