Reading: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
When you think of Netscape, those of us old enough to remember the browser, thinks of Marc Andreessen. But at Netscape (and Opsware), he was joined by Ben Horowitz. Together they founded venture capital company Andreessen Horowitz. This book is a compilation of the...
Reading: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist is a great read by Brad Feld and Jason Mendelson Brad Feld is the founder of Techstars, a well recognized name in the startup world. Written in 2012, it is one of those books that...
Digital everywhere… but in the end, it’s still marketing.
“It's not about doing ‘Digital marketing’. It's about marketing effectively in a digital world” - Diageo’s CEO Ivan Menezes. This post about Digital transformation on marketoonist really resonated with me. With the coming of the internet and online marketing came a...
Reading: Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising (Ryan Holiday) Ryan Holiday has written a number of interesting books on diverse topics such as the ego and PR. In Growth Hacker Marketing he gives a non-technical view on the subject....
Weaving storytelling into your marketing
Everybody loves a good story, whether it’s in a book, a movie, or told by a great speaker. No wonder then that stories are an excellent way for companies to get their message across. Story-what? So what is storytelling? Wikipedia tells us that storytelling is “the...
Reading: Radical Marketing : From Harvard to…
Radical Marketing (Sam Hill, Glenn Rifkin) Radical marketing is a new way of looking at brands and marketing. Building and sustaining great brands has re-emerged as a crucial issue for companies both large and small. From the Amazon page: "In this fresh, provocative...
SEO Tactics to leave behind in 2015 (and some to add)
Here's a good overview by Rand Fishkin (Moz) who presents his summary of what to love and what to leave in SEO for 2015. Helping customers find you online - Rand Fishkin at Business of Software Conference 2014 from The BLN, Business of Software
HBDYWI… How bad do you want it?
How bad do you want it? It’s a question you need to ask yourself before taking up anything. How bad do you want to get ahead? How bad do you want that promotion, that job? How bad do you want to get (back) in shape? Are you willing to do what it takes? Honestly, most...
Personal brand and personal brain
You are what you tweet. How to work on your personal brand online, throught Fast Company. Using social networking to build your professional brand. I’m not sure if I’d follow the advice to “find five new people to follow or connect with every day”. That’s 1825 people...
Steve Jobs on marketing & identifying your core values
Next to the products, Steve Jobs also drove the marketing of Apple relentlessly forward. Click here to read the article and see the presentation on how he talks about getting the company back on message, after he took the helm of the company again. Once you're done...