Posts

Digital everywhere… but in the end, it’s still marketing.

“It's not about doing ‘Digital marketing’. It's about marketing effectively in a digital world” - Diageo’s CEO Ivan Menezes. This post about Digital transformation on marketoonist really resonated with me. With the coming…

Weaving storytelling into your marketing

Everybody loves a good story, whether it’s in a book, a movie, or told by a great speaker. No wonder then that stories are an excellent way for companies to get their message across. Story-what? So what is storytelling? Wikipedia tells us…
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Reading: Value Based Marketing for Bottom Line Success: 5 Steps to Creating Customer Value

Value Based Marketing for Bottom Line Success: 5 Steps to Creating Customer Value (Nicholas, Debonis, Balinski, Allen) Marketers get too caught up in selling features and competing on price. Because, when all is said and done, customers buy…