One of the Belgian online “media centrals” recently presented a new concept of theirs at one of our IDM meetings: dayparting. It’s kind of a prime-time concept for online advertising. Whereas before you just bought X number of banner impressions, you now buy specific timeslots online (just like for TV and radio advertising). They have […]

Marketing minds unite! I’ve joined the Toink team as a guest editor. Toink is a site for ‘ independently bouncing marketing thoughts’. If you want to read my marketing thoughts there, go and have a look. Just make sure to find your way back here. 😉

While we’re on the subject of news and blogging. I came across some articles on CNN about blogging related to the war in Iraq. The question of course is … can these blogs be trusted as a source of news? Both sides seem to be actively blogging about the war. There’s the case of a […]

So many people are jumping on the bandwagon of explaining the whole blogspotting, so I felt I had to add my two cents too. Let me offer a different view from all the “wow cool” stories: it’s overrated! Just like the other trends we’ve seen pass over the years. Remember the Bonzi Buddy, those cool […]