Joined the Photobloggers! Have a look at PhotoJunkie, IceMike and Ientje’s blogs …. And MINE of course.

By now, most of us here know that total anonymity on the Internet is a utopia, but still it’s an awkward feeling to be confronted with the facts in this article of the NY Times (you’ll need to register, but it’s free and spamfree). Well, this article sure made me feel a bit “uneasy” (and […]

,

Reading: Advanced Brand Management

Advanced Brand Management (Paul Temporal) If you’re into branding, read this book. It reveals the sophisticated branding techniques implemented by some of the world’s leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.  

,

Reading: The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything (Frederick A. Crawford, Ryan Mathews) “Figure out what you do best and don’t dwell on the rest.” Some mistakes in business are obvious. One that may not be so apparent is “the mistake of universal excellence.” Too many companies try […]

One of the Belgian online “media centrals” recently presented a new concept of theirs at one of our IDM meetings: dayparting. It’s kind of a prime-time concept for online advertising. Whereas before you just bought X number of banner impressions, you now buy specific timeslots online (just like for TV and radio advertising). They have […]