When you think of Netscape, those of us old enough to remember the browser, thinks of Marc Andreessen. But at Netscape (and Opsware), he was joined by Ben Horowitz. Together they founded venture capital company Andreessen Horowitz. This book is a compilation of the lessons that Ben Horowitz learned at those companies, and that he is […]

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist is a great read by Brad Feld  and Jason Mendelson Brad Feld is the founder of Techstars, a well recognized name in the startup world. Written in 2012, it is  one of those books that every entrepreneur looking to raise money should read.  The 3rd edition of the […]

“It’s not about doing ‘Digital marketing’. It’s about marketing effectively in a digital world” – Diageo’s CEO Ivan Menezes. This post about Digital transformation on marketoonist really resonated with me. With the coming of the internet and online marketing came a slew of new business opportunities and buzzwords … “digital first”, “mobile first”, “digital natives”, “Social listening”, […]

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising  (Ryan Holiday) Ryan Holiday has written a number of interesting books on diverse topics such as the ego and PR. In Growth Hacker Marketing he gives a non-technical view on the subject. It’s quite a good intro, doesn’t go too much into actual […]

Everybody loves a good story, whether it’s in a book, a movie, or told by a great speaker. No wonder then that stories are an excellent way for companies to get their message across. Story-what? So what is storytelling? Wikipedia tells us that storytelling is “the social and culture activity of conveying stories in words, […]