Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist is a great read by Brad Feld  and Jason Mendelson Brad Feld is the founder of Techstars, a well recognized name in the startup world. Written in 2012, it is  one of those books that every entrepreneur looking to raise money should read.  The 3rd edition of the […]

“It’s not about doing ‘Digital marketing’. It’s about marketing effectively in a digital world” – Diageo’s CEO Ivan Menezes. This post about Digital transformation on marketoonist really resonated with me. With the coming of the internet and online marketing came a slew of new business opportunities and buzzwords … “digital first”, “mobile first”, “digital natives”, “Social listening”, […]

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising  (Ryan Holiday) Ryan Holiday has written a number of interesting books on diverse topics such as the ego and PR. In Growth Hacker Marketing he gives a non-technical view on the subject. It’s quite a good intro, doesn’t go too much into actual […]

Everybody loves a good story, whether it’s in a book, a movie, or told by a great speaker. No wonder then that stories are an excellent way for companies to get their message across. Story-what? So what is storytelling? Wikipedia tells us that storytelling is “the social and culture activity of conveying stories in words, […]

Radical Marketing  (Sam Hill, Glenn Rifkin) Radical marketing is a new way of looking at brands and marketing. Building and sustaining great brands has re-emerged as a crucial issue for companies both large and small. From the Amazon page: “In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have […]