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Reading: Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising  (Ryan Holiday) Ryan Holiday has written a number of interesting books on diverse topics such as the ego and PR. In Growth Hacker Marketing he gives a non-technical view on the subject. It’s quite a good intro, doesn’t go too much into actual […]

Weaving storytelling into your marketing

Everybody loves a good story, whether it’s in a book, a movie, or told by a great speaker. No wonder then that stories are an excellent way for companies to get their message across. Story-what? So what is storytelling? Wikipedia tells us that storytelling is “the social and culture activity of conveying stories in words, […]

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Reading: Radical Marketing : From Harvard to…

Radical Marketing  (Sam Hill, Glenn Rifkin) Radical marketing is a new way of looking at brands and marketing. Building and sustaining great brands has re-emerged as a crucial issue for companies both large and small. From the Amazon page: “In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have […]

SEO Tactics to leave behind in 2015 (and some to add)

Here’s a good overview by Rand Fishkin (Moz) who presents his summary of what to love and what to leave in SEO for 2015. Helping customers find you online – Rand Fishkin at Business of Software Conference 2014 from The BLN, Business of Software

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HBDYWI… How bad do you want it?

How bad do you want it? It’s a question you need to ask yourself before taking up anything. How bad do you want to get ahead? How bad do you want that promotion, that job? How bad do you want to get (back) in shape? Are you willing to do what it takes? Honestly, most of […]