One of the Belgian online “media centrals” recently presented a new concept of theirs at one of our IDM meetings: dayparting. It’s kind of a prime-time concept for online advertising. Whereas before you just bought X number of banner impressions, you now buy specific timeslots online (just like for TV and radio advertising). They have split the working day into 5 “advertising time slots”, each corresponding to specific social behaviors. Read my full article about it on the Toink site.

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