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Reading: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

When you think of Netscape, those of us old enough to remember the browser, thinks of Marc Andreessen. But at Netscape (and Opsware), he was joined by Ben Horowitz. Together they founded venture capital company Andreessen Horowitz. This book…

Reading: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist is a great read by Brad Feld  and Jason Mendelson Brad Feld is the founder of Techstars, a well recognized name in the startup world. Written in 2012, it is  one of those…
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Reading: Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising  (Ryan Holiday) Ryan Holiday has written a number of interesting books on diverse topics such as the ego and PR. In Growth Hacker Marketing he gives a non-technical…
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Reading: Radical Marketing : From Harvard to...

Radical Marketing  (Sam Hill, Glenn Rifkin) Radical marketing is a new way of looking at brands and marketing. Building and sustaining great brands has re-emerged as a crucial issue for companies both large and small. From the Amazon page:…

Reading: The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell) Gladwell describes three separate agents of change: the Law of the Few, the Stickiness Factor and the Power of Context. Each of these has extraordinary power to…

Reading: How to Think

How to Think (Stephen Reid) In a fast and complex world, we can’t work any harder so we have to work smarter. The ability to think clearly, quickly and creatively is crucial, yet many of us don’t realise how limited our thinking is. Intriguing…
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Reading: Value Based Marketing for Bottom Line Success: 5 Steps to Creating Customer Value

Value Based Marketing for Bottom Line Success: 5 Steps to Creating Customer Value (Nicholas, Debonis, Balinski, Allen) Marketers get too caught up in selling features and competing on price. Because, when all is said and done, customers buy…
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Reading: Only the Paranoid Survive

Only the Paranoid Survive (Andrew Grove) Ever heard of ‘strategic inflection points’? If not, catch up and read this book. It's about recognizing, overcoming and even profiting from the inevitable groundshifts in commercial life that, by…
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Reading: Advanced Brand Management

Advanced Brand Management (Paul Temporal) If you’re into branding, read this book. It reveals the sophisticated branding techniques implemented by some of the world’s leading companies. It covers up-to-date strategies such as brand stretching…
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Reading: The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything (Frederick A. Crawford, Ryan Mathews) "Figure out what you do best and don't dwell on the rest." Some mistakes in business are obvious. One that may not be so…