by Johnny | Nov 22, 2007 | Marketing
The Asoh Defense is real simple:
If at first you don’t succeed … just admit it. “Yup, my fault, I f***ed up.“
Not something you ever really here in the corporate world, do you?
Click here for the story behind the Asoh defense.
The part where they link it to the organizations really hits home. In a lot of a corporate cultures, the reality is more that of “crime and punishment”; something goes wrong and the great game of “Scape Goat” starts where everyone runs and hides while trying to find someone to be “it”.
Through MetaFilter.
by Johnny | Nov 9, 2007 | Marketing, Technology, Thoughts
Troed made an interesting comment yesterday: statistically there is a high probability that we are all avatars. Welcome to our self-chosen Matrix… Read all about the debate on the simulation argument website
The site is a debate about the possibility that we may be living in a simulation. A brief introduction is in order. The paper on the site argues that at least one of the following propositions is true:
- i. It is possible that a civilization could create a computer simulation which contains individuals with artificial intelligence.
- ii. Such a civilization would likely run many – say billions – of these simulations (just for fun; for research, etc.)
- iii. A simulated individual inside the simulation wouldn’t know that it’s inside a simulation – it’s just going about its daily business in what it considers the “real world”.
Then the ultimate question is – if one accepts that points 1-2-3 are at least possible, which of the following is more likely?
- a. We are the one civilization out there in the universe that will eventually develop the ability to run AI simulations? Or,
- b. We are one of the billions of simulations that has run? (Remember point iii.)
While you’re at it, take some time to read the simulated reality wiki.
I did get a funny feeling when reading Troeds post on the Matrix … I don’t think I would want to spend my life in a pod, no matter how good the reality. I think I’d end up taking the red pill. But then again … how would I know? (Remember point iii.)
by Johnny | Nov 8, 2007 | Marketing, Technology
Today I came across Skyhook‘s Wi-Fi Positioning System (WPS). It’ s a “location platform” that uses the native 802.11 radio in your PC (or even your smartphone) to deliver accurate positioning.
After installing the Loki plugin from the loki.com site (actually a product of Skyhook Wireless), my laptop is now able to find its position thanks to a triangulation using WiFi access points around me (provided that the region has been mapped by Skyhook), and I can use it for driving directions or finding businesses in my surroundings. No hardware needed, just a plugin for the browser. And … it works indoors and outdoors, handy when you’re sitting in an office or a hotel room and trying to find your way around.
Skyhook calls it a “metro-area positioning system” that leverages Wi-Fi instead of satellites or cell towers to deliver precise location data supporting the growing market for location-based services.
by Johnny | Aug 24, 2007 | Marketing, Technology
For all those (other) Halo fans out there, here is an insight on how Bungie Studios is working on the testing of Halo 3. Well worth a read.
We have come a long way. I wonder if they ever did game testing like this on PacMan?
Source: Wired
by Johnny | Aug 23, 2007 | Marketing
Apparently, there are (only?) 12 kinds of ads in the world.
That is, according to Donald Gunn, once a creative director for the advertising agency Leo Burnett.
An excerpt from the article in Slate:
“Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he decided to inject some analytical rigor into the process: He took a yearlong sabbatical, studied the best TV ads he could find, and looked for elemental patterns.
After much research, Gunn determined that nearly all good ads fall into one of 12 categories—or “master formats,” in his words. At last year’s Clio Awards, I saw Gunn give a lecture about these formats (using ads mostly from the ’70s and ’80s as examples), and I was fascinated by his theory. I soon found myself categorizing every ad I saw on TV. It was a revelation: The curtain had been pulled back on all those sly sales tactics at the heart of persuasive advertising.”
by Johnny | Aug 23, 2007 | Business, Marketing, Technology, Thoughts
Everybody puts their pictures online. Picasa, flickr, you just name them. But what if your friend puts a picture with YOU on it online? Cue the IDPS (IDentity Protection System), a sticker you wear that “tells” a camera taking a snapshot of you to blur out your face.
(Found at the YaHoo Design week.)
If it works, this may be a good thing, because at the other side of the spectrum, there is Polar Rose, a browser plugin that lets you discover who is in any public photo. They’re in beta right now, but just imagine someone having a picture of you, and then using Polar Rose to find pictures of you all over the internet (even the ones you don’t know of, and/or don’t want others to know about).
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