by Johnny | Sep 20, 2006 | Marketing
An international survey predicts that experiential marketing is “set to become major growth area in next five years” as senior marketers shift an increasing proportion of their marketing budgets towards it. From the survey, it becomes clear that marketing budget holders believe that experiential marketing offers considerable advantages over other marketing tools, especially in building brand loyalty and encouraging word of mouth recommendation amongst consumers.
Other interesting results from the survey:
- Nearly all of the respondents view experiential marketing as an effective part of their marketing mix.
- There is a general feeling amongst marketers that experiential marketing provides better ROI than other marketing activities used
- Over three quarters of the respondents would welcome more effective measurement tools.
But we still have a long way to go. According to the survey, a lack of training or suitable measurement tools is holding the discipline back causing it to be seen more as a tactical tool rather than a strategic activity.
OK, the survey was commissioned by the MICE group, who may be a bit biased (after all, their name literally stands for Meetings, Incentives, Conferences, Exhbitions), but the report was created by an external agency, surveying brand marketers from a broad cross-section of industries and based in the UK, Germany, France and the US — so the results should be quite trustworthy.
You can find the report here: www.experientialmarketing.org
by Johnny | Aug 7, 2006 | Marketing
MTV and Google have surely seen the success of YouTube, and how more and more artists are using that as a platform to get “online airplay”.
Google will start showing content from MTV on its websites, complemented with video-ads of course (hey, money’s got to be made somewhere). You’ll also be able to download some MTV programs for a small fee.
The full press release can be found here (warning: lots of exciting blah blah to be found there).
by Johnny | Aug 7, 2006 | Marketing
FastCompany article about Malcolm Gladwell, the author of “The tipping point” and “Blink“.
The part of “momentary autism” is worth a read. How often do most of us not make decisions in the blink of an eye, based on all of our prejudices? Sometimes right ones, sometimes totally wrong ones …
Noteworthy quote: “only by accepting the risk of failure will you ever hit a home run“.
by Johnny | Aug 6, 2006 | Marketing
Who hasn’t seen these?
by Johnny | Aug 5, 2006 | Marketing
I came across the concept of the McDonalds “grab and go” Zone on Marketing Online. For all its simplicity and the fact that it must exist somewhere already, this is an ideal way for McD to cater towards singles.
Business Week had the whole story here. It is their first major make-over in about 30 years, but integrating the grab&go zone is what really made me think they did their homework on this one. It will feature tall counters with barstools for customers who eat alone, and it comes complete with plasma TVs to entertain them with news and weather reports.
by Johnny | Aug 5, 2006 | Marketing
I have been using the Lazer Granville the last weeks when driving the motorcycle, and still very happy with it. No discomfort from wearing it, not even with sunglasses. I’m just a bit scared that I’ll rip off the plastic part on the top cooling fin when closing it.
On other helmets, there’s extra cooling openings on the front. I miss them a bit sometimes, but to be honest, when driving a slow speeds, just flipping open the helmet is so refreshing I don’t really miss extra cooling in the helmet.
Inevitable, I did get stuck in the rain with it once: no leaks, everything still visible and no fogging up. Peripheral vision is great, I can see lots of stuff out of the corner of my eyes. Now if only it would rain less over here.
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