Digital everywhere… but in the end, it’s still marketing.

“It's not about doing ‘Digital marketing’. It's about marketing effectively in a digital world” - Diageo’s CEO Ivan Menezes. This post about Digital transformation on marketoonist really resonated with me. With the coming of the…
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Reading: Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising  (Ryan Holiday) Ryan Holiday has written a number of interesting books on diverse topics such as the ego and PR. In Growth Hacker Marketing he gives a non-technical…

Weaving storytelling into your marketing

Everybody loves a good story, whether it’s in a book, a movie, or told by a great speaker. No wonder then that stories are an excellent way for companies to get their message across. Story-what? So what is storytelling? Wikipedia tells us…
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Reading: Radical Marketing : From Harvard to...

Radical Marketing  (Sam Hill, Glenn Rifkin) Radical marketing is a new way of looking at brands and marketing. Building and sustaining great brands has re-emerged as a crucial issue for companies both large and small. From the Amazon page:…

SEO Tactics to leave behind in 2015 (and some to add)

Here's a good overview by Rand Fishkin (Moz) who presents his summary of what to love and what to leave in SEO for 2015. Helping customers find you online - Rand Fishkin at Business of Software Conference 2014 from The BLN, Business of…
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Steve Jobs on marketing & identifying your core values

Next to the products, Steve Jobs also drove the marketing of Apple relentlessly forward. Click here to read the article and see the presentation on how he talks about getting the company back on message, after he took the helm of the company…

Five years later...

Posted this in 2006.. Not much seems to have improved. The way of the future indeed.
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Personal social media strategies

Harvard Business Review has an interesting article on personal social media strategies. The first example in the article really drives it home. Even if you don't have a social media strategy yourself, or are not active on social media, others…
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Gamedesign… it’s come a long way since Pong and PacMan.

Amazing how the gaming industry has evolved over the past years. Below is a part of the making of the new Call of Duty Black Ops by Treyarch.

So true: relationships between the advertiser and the consumer

From BringTheLoveBack, found through the Muse blog. Hm, I think this is also what the relationship between the customer and the agency is like sometimes.