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Reading: Value Based Marketing for Bottom Line Success: 5 Steps to Creating Customer Value

Value Based Marketing for Bottom Line Success: 5 Steps to Creating Customer Value (Nicholas, Debonis, Balinski, Allen) Marketers get too caught up in selling features and competing on price. Because, when all is said and done, customers buy…
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Reading: Only the Paranoid Survive

Only the Paranoid Survive (Andrew Grove) Ever heard of ‘strategic inflection points’? If not, catch up and read this book. It's about recognizing, overcoming and even profiting from the inevitable groundshifts in commercial life that, by…
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Reading: The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything (Frederick A. Crawford, Ryan Mathews) "Figure out what you do best and don't dwell on the rest." Some mistakes in business are obvious. One that may not be so…