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Steve Jobs on marketing & identifying your core values

Next to the products, Steve Jobs also drove the marketing of Apple relentlessly forward.

Click here to read the article and see the presentation on how he talks about getting the company back on message, after he took the helm of the company again.

Once you’re done with that, check out Guy Kawasaki’s post on things he learned from Steve Jobs. It’s an interesting and thought provoking read. I especially like the first two: expert are clueless, and customers cannot tell you what they need.

 

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