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Welcome to our blog, your resource for thoughts and insights on startups, scale-ups and innovation. 

So you’re looking to fund your startup?

So you’re looking to fund your startup?

Congratulations, and realise: you are not alone. The startup scene is still growing across Europe and is a focal point of governments, private companies and the EU. On the bright side, this means that there is money available from both private and public sources to...

Digital everywhere… but in the end, it’s still marketing.

Digital everywhere… but in the end, it’s still marketing.

“It's not about doing ‘Digital marketing’. It's about marketing effectively in a digital world” - Diageo’s CEO Ivan Menezes. This post about Digital transformation on marketoonist really resonated with me. With the coming of the internet and online marketing came a...

Weaving storytelling into your marketing

Weaving storytelling into your marketing

Everybody loves a good story, whether it’s in a book, a movie, or told by a great speaker. No wonder then that stories are an excellent way for companies to get their message across. Story-what? So what is storytelling? Wikipedia tells us that storytelling is “the...